En cuanto a la propuesta de diseño, se baso en una estructura de tres columnas donde pudiéramos ordenar los datos fácilmente, básicamente textos explicativos con números económicos y de actividad. Tipograficamente optamos por una Georgia por varios motivos; las diferentes cajas de sus números creaba dinamismo en los datos y por otro lado esta es de las pocast ipografías con serifa especialmente diseñada para soportes informáticos.
Ya teníamos austeridad y sencillez gracias a la tipografía y a su estructura, y dinamismo en su lectura gracias a la los números y la interatividad del documento.
Ya teníamos austeridad y sencillez gracias a la tipografía y a su estructura, y dinamismo en su lectura gracias a la los números y la interatividad del documento.
A few months ago we received thecommission, in collaboration with David, to make a proposal for thedesign and layout of the Spri Activity Report. One of the mostimportant points of the Brief was that this year would be publishedonly in PDF through the website, due to the present time. For thisreason we proposed, that we should reflect an austere character andsimplicity by design and with some innovation. In this way we thoughtit would be interesting to make an interactive pdf to capitalize onthe fact that only would publish through the web.
As for the design proposal was based ona structure with three column where we could sort the data easily,with explanatory texts essentially economic numbers and activity.Typographically we opted for a Georgia for several reasons, thedifferent boxes in the numbers creates dynamic data and furthermore,this is one of the few typefaces with serif, especially designed forcomputer support.
We already had austerity and simplicitythrough to typography and its structure, and dynamic reading throughthe numbers and the interactivity of the document.
As for the design proposal was based ona structure with three column where we could sort the data easily,with explanatory texts essentially economic numbers and activity.Typographically we opted for a Georgia for several reasons, thedifferent boxes in the numbers creates dynamic data and furthermore,this is one of the few typefaces with serif, especially designed forcomputer support.
We already had austerity and simplicitythrough to typography and its structure, and dynamic reading throughthe numbers and the interactivity of the document.
